A practical writing guide
One question.
One useful answer.
One next step.
A short explainer works best when it does one job. Write what a prospective client needs to understand, then remove anything that serves a different message.
Start with the question you actually hear.
Use a specific question rather than a broad introduction. “What happens in a first consultation?” gives your viewer a reason to listen. “Welcome to our business” makes them work out the relevance.
Give the answer room to breathe.
Write one complete thought per scene. Read it aloud. If you need to rush or hold several ideas in mind, shorten it or split it across scenes. Keep one thought in each narration line. Check the Stills and timing in Studio; narrated timing is estimated until the audio is available.
Invite a realistic next step.
Ask the viewer to bring a question, read a guide or get in touch. Use a next step you can deliver. Avoid unverified promises, invented statistics and claims that need context the video cannot provide.
Your three-scene worksheet
- The question: “What does my customer want to understand?”
- The answer: “Here is the one thing that helps.”
- The next step: “Here is what you can do next.”
A finished example
Read the exact script and watch how narration sets its pace.
For a service overview, try the service explainer guide. For recurring questions, use client FAQ videos.
Your next useful idea
Give it a voice.
Give it your look.
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